Dev seems like a good dude with more self awareness than 10 average people combined.

It reminds me if when ISIS (middle eastern terrorist group) ruined the name Isis (Egyptian god, but also person's given name).

The cartoon Archer took the story in a whole new direction in order to disband the show's fictional organisation that was called ISIS (by coincidence). I thought it was such a shame to let real world bad guys ruin things. Surely by caving to that we are giving them more power than if we held the attitude that other people were using that word first and they can't ruin it.

Having said that, the same argument doesn't seem to work all the time. i think the "Hitler" moustache is permanently ruined.