Real consuuuuumers know that if you want an actual deal on something you plan to buy, you should wait for a rolling sale.

This has the added bonus of forcing you to think about how much you actually want to buy said thing, and also comes around pretty frequently so you don't have to wait for any yearly events.

All time low prices are just not worth it in terms of time investment monitoring sales unless the thing is your hobby or you are really hard on cash and the purchase is a necessary one and a stretch for you, but then those purchase usually are not ones you can wait for anyways.