Well, telling time is one more feature than most jewelry has, and that's what mechanical watches really are. That's not even very expensive as far as watches go.

I sure wouldn't buy one myself, but I won't judge anyone for their taste in fashion accessories. In this case I will absolutely judge them, but for entirely different reasons.

My guess is that Trump was going after the "forth at the mouth for anything with his name on it" audience.

There are Rolex collectors who will throw $20k at a watch easy.

That's not who Trump is trying to attract.

He's going after people who buy shit with his name on it because they want to be shown as in the "in group".

Rolex watches cost up to 10x that and don't even keep accurate time. It's a feature.