But the average American is tech dumb, and will happily fuck up their own devices. I work at a university, the number of students who think "restart your PC" means "hold down the power button until it dies" is sad. Some of them can't figure out the exam software we use, like the "reset password" link. They have a mixture of Avast and Kaspersky that was preinstalled on their devices, long expired, which is the only barrier against them getting malware from the random shit they install. Browser hijacks are super common. They don't know how to fix those, sometimes they just buy a new laptop.
So I'm not convinced the average American SHOULD have a device that's complex and requires a lot of understanding. iOS is incredibly popular for a reason - you don't have to be a genius, old people and children can use it, and it's not going to leak your saved credit card info because you installed some random "app" from an ad, which is actually of course malware.
This site is full of people who think the average American is just a RTFM away from being as tech literate as them... please go out and do some end-user support to see what they're really like. Simple, easy, secure should be what people expect.