So media, properly defined, has certain properties that inherently exist regardless of the business or social environment it itself is a part of.
This explains why the phenomenon is similar across different media landscapes. And while traditional media may be fading away, people who have lived their whole lives with it are still in power at various levels and it’s still very much applicable. Also, social media affects those from a traditional media background differently.
This was posted a few days ago and is just interesting though not particularly relevant to your efforts.