My main talking points focus on the lack of personalized feed, no advertising, no one corporation with political motivation is in control of it, clear moderation log, etc.

I think the key is that you have to show them why the platform they’re already using isn’t in their best interest. Why use Lemmy when they already have Reddit? Why use Piefed when they already have Instagram? Most people don’t realize the surveillance social media puts them under or how its personalized feeds manipulate their state of mind.

Until you explain that, it’s hard to give any reason to try anything other than what they’re already used to.