During the previous round of shirkflation I warned people about knowing what year a recipe was from because "a can" means something different in 2004 than in 2010. And now it means something different again in 2025.

Now boxes are getting the shrink treatment too.

cross-posted from: https://lemmy.bestiver.se/post/618032

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[–] 131 points 1 year ago (11 children)

using measurements like 'a can' is just a bad idea anyways..

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  • [–] 86 points 1 year ago (1 child)

    While this is true, Betty Crocker is shooting themselves in the foot with this.

    Back in the day having a recipe for a specific box made cooking easier and locked people into one brand of ingredients.

    This move is undoing a lot of the marketing they did back in the 40s and 50s

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  • [–] 9 points 1 year ago* (last edited 1 year ago) (1 child)

    I had a chicken casserole recipe and it called for "a can of cream of chicken soup". Ok, this soup comes in the normal, single serving size and the jumbo "cooking for a family" size. It made the recipe unusable.

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  • [–] 26 points 1 year ago (2 children)

    It’s American by nature.

    “It’s 1950 and a can is a can is a can, everyone knows how big a can is. And it will never change!”

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  • [–] 6 points 1 year ago

    Yeah but a can is basically one unit. Once a can is opened it usually has to be used relatively quickly, so I would much rather use an entire can than measure out a fractional number of cans to be precise with measurements. It depends on the ingredient of course but eg with beans it really doesn't matter to get the exact weight.

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