I buy Ikea bulbs, the 1850lm ones and then taking adjustable pliers and move the plastic bulb part off. I then drill a couple of holes on the sides for additional ventilation and cooling.

I haven't had one die yet and it's been a few years where as previously then bulbs would die in about a year.

These bulbs are used indoors and inside recess lighting.

For the bulbs that are used in lamps, I just drill the holes and leave the bulb part for the refraction. I only started doing this 2 years ago so I can't tell you if it's effective.