Fair. But the UK law isn't going after the user it's going after the provider. In another country. That's the distinction, right?
To stick with the analogy, this would be like a French bakery taking export orders shipping to customers in the UK. They know they're shipping to UK customers, they know their products are crossing the border into another jurisdiction, and it's their responsibility to make sure the product meets UK standards.
If they don't make sure their product is legal for the UK market, the government would be justified in (and indeed expected to) block the import and prevent the sale.