That's not how the internet works. They operate a website that is exposed on the internet. The key here is exposed. They aren't coming over to the UK to operate. When you visit their site you're going to them.
It's like saying a small village in France that has a bakery serving cum filled doughnuts (LOL I don't know WTF French people like to do) serves visitors in the UK because there is a railway line in the village connected to Eurostar which in turn connects to the UK. At that point they are only serving visitors that happen to be in that little French village. And if no French laws against cum filled doughnuts exist then why should the bakery pay UK fines?