Not to mention that "Up yours!" in the end
Meanwhile, in one of the worst ad placements I've seen in my life: McDonald's asks you to "Activate Spicy Mode" partway through this article.

Words With Friends with benefits, basically
Frustratingly enough, it's the other way around. Biweekly is every two weeks, semi weekly is two times a week.
I remember it like this:
- bicycles are two circles, biweekly is two weeks
- semicircles are half a circle, semiweekly is half a week
But yes, people use the words interchangeably so often that it's faster just to avoid the problem altogether and just say "every two weeks".