I knew it happened, I didn't realise how brazen it was...
![[A job advert on LinkedIn]Creative Production Project Manager, Russell Tobin. About the Role: We’re looking for a highly organized and proactive Creative Production Project Manager who loves and thrives in a fast-moving creative environment. You will oversee global delivery of videos, GIFs, images, copy, and interactive ad units—acting as the central coordinator between designers, writers, editors, vendors, sales teams, and clients. If you enjoy keeping multiple creative workstreams running smoothly, collaborating across time zones, and jumping in hands-on to make quick copy or Photoshop tweaks when needed, this role is for you.](https://lemmy.ml/pictrs/image/be5b31a2-2a87-4b5e-9138-3db7974ba862.png)
More accurately, the law (which is about the same as the EU law and large parts of EU consumer law were actually modelled on our consumer law) has to have clearly defined edges. IIRC it stipulates that the "real" price advertised during a sale must have been the price for a minimum of X months (not sure what exactly, I think it's six).
That's why we're currently seeing toothpaste for £7 - so they can do the price drop promo in 6 or so month's time without breaking advertising law while at the same time raising the baseline price in our psyches.