Lol they ask about your coverage before they get your blood type. Welcome to hell
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Isn't this just ragebait? Scrolling up on the page shows the explanation:

It looks like "My Doctor" is a third party service, and this bank is simply including a subscription to this third party service for the bank's card holders for this specific card. There are likely ways to subscribe to this "My Doctor" service completely unrelated to holding a specific bank's credit card.
Banks are always looking for value add services to entice customers to sign up for their bank card over competitors. I got a Visa card recently that has a card holder benefit of offering free cell phone data in foreign countries. What does cell phone data have to do with Visa? Nothing, but its something the bank is bundling in with being a cardholder.
In case you haven't noticed, we measure people with something called net worth, and the unit of the measurement is ($) USD.
It's creeping in everywhere. It's insurance companies trying to butt in on the customer base from other companies.
I guess VISA needed to find something else to offer as a loyalty bonus since Mastercard already has travel insurance. Next week you can probably get dental insurance through American Express, or car tow insurance through Maestro.
Pension funds and even unions are also collaborating with insurance companies this way. At a first glance it looks great to be able to offer cheaper insurance to their members, but the result is that existing social health systems and such are being undermined by insurance companies.
Who better to bill than someone who has established good credit and who something can likely be scraped from when medical bankruptcy hits? What a refreshing angle.
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