I struggle to understand why even put it out if it has to be that price. Sales of these devices has to be on an upward trajectory prior to this year but this year is just different. This one will struggle for sales even with their reasonable explanation.

I presume some contracts for production line space and fulfillment were already set.

That said, it does make me wonder how cataclysmic this year will be for tech at planning stages for next year and beyond. A cliff is coming.

I love that the product name includes "AI" and they're saying they tried everything.

How about we try not promoting AI?

“All I can say is we have tried every approach to get the memory and also storage at a lower cost,” we were told. “Like, deepen the relationship between us and also those suppliers, like to have some deals… and I think we have done everything we can do to make out system as affordable as possible. But unfortunately, I think the situation, the result is what you see right here. So, I would say, yes, it will be a tough year for us and for the gamers.”

Ah, but see, it's less tough if gamers simply don't buy this product. Did the shareholders consider that?

Also, don't put AI in the name of your product if you want it to sell to gamers. Take a look at consumer sentiment and know your market.

"tried every approach"

Oh Lord that is rich coming from the PR department.

That's code for "shareholders wouldn't budge"