I was working at Blockbuster when that went down. We then rolled our our own mail order dvd service and honestly...it was better and it still failed. you could order movies and games online, get them delivered, then just drop them off at your local blockbuster and instantly switch them out for free for whatever was next in your queue and STILL have movies coming in via mail. I saw customers coming in daily just switching movies and games out. Management figured "oh people will come in when they return their mail ins and get more and pay more for extra stuff" nope. people came in and swapped out exactly for the free movies or ones already in queue and that was it. no extras. I remember doing entire shifts where I did zero financial transactions.

To be fair, blockbuster would have wrecked Netflix anyways and someone else would have taken over and killed blockbuster.