I mean if it’s in Utah it’s the equivalent of 5 regular beers.
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How much money would one presume 5 beers would that it would cover this many beers? Even if you're buying at a local convenience store or at your local alcohol store this would be around $50? Who walks up to a place, sees an order of what they assume is 5 beers for that price and thinks, "Yeah that's a fair price."
Counterpoint: a lot of people on ski slopes make enough money to legitimately not even concern themselves with prices

I came here to say there was probably a context clue or three, namely the price.
I don't know this fella, but he is either so out of touch with how much things cost that he doesn't pay even the slightest attention, or (gasp) he is making up a story for the Internet.
so out of touch with how much things cost that he doesn't pay even the slightest attention
I live in high-end tourist destination and encounter these people all the time.
he is making up a story for the Internet.
Or for his wife. "I swear babe, I thought it was only like, 5 beers! Oh well, now that we paid for it..."
Looks to be about 90 beers and they're all tall boys. Don't know where you're from, but at the cheapest -we're talking dog piss beer or malt liquor- around here, that'd be at least $150. I imagine the markup at a ski lodge would make it at least double that. Your point still stands. OP gotta be full of shit.
I mean, going skiing costs an arm and a leg to begin with. $10 for a large beer at the mountain doesn't sound outrageous to me.
Ten bucks? Oh for beer to be so cheap at a ski lodge, haha.
Those are 90's prices.
- I don't know where you are that a sled full of beers looks like $50. I don't think I could even get that many Coors banquets for $50.
- Beers at a brewery or stadium can easily be $10-20 each. I wouldn't be surprised to find similar prices at a ski lodge.
“It's one banana, Michael, how much could it cost? 10 dollars?”
$12 with inflation
I mean you’re probably right but at least for where I live, your numbers are WAY off. Looks like this is four 24 packs, which where I live goes for around $60 on the cheap end. So that’s $240 at a minimum. Assuming they do a bulk discount, maybe an even $200 if it’s cheap beer. On the other extreme, basically any restaurant here charges $9-10 for standard domestic beer, and obviously more for imported or premium. So that’s looking at close to $1,000 for all that. A bundle discount might bring it down to $900 or $850 or something. And then I guess you could go even further and talk about higher end beers which are oftentimes $20 here, or more probably too. So double the previous numbers.
All that’s to say, even on the low end of $200, that’s still nuts for 5 beers. That would be $40 per beer, which even high end at a specialty restaurant I wouldn’t expect to see that high. Hell, even at a stadium, I think I’ve only seen as high as $25-30 for a single high end beer. I just checked online actually and I could get a 5L keg of Heineken at my local liquor store for $42. And for high end stuff, the most expensive individual beer I could get right now is $34, and that’s for 750ml which is larger than what’s shown in the picture.
Not necessarily billionaires, but people with too much money do tend to congregate around ski lodges, and spend money willy-nilly to impress other idiots.
I think it's fake or they are idiots, or billionaires or both.
I don't know how but I think all those are true.
Yeah this isn’t the kind of thing you just bring to the table and drop it off. There has to be some minimal discussion regarding logistics occurring here. Sorry to be the nothing ever happens guy.
5 beers are just a pocket stash for a ski day. You don't need a sled until you are well past backpack capacity, which is almost a full case in my experience.
Where I'm at they won't let you leave the lodge with alcohol. I wonder if this is just a random shop at the base selling this to cover the needs of a group of mates for a long weekend or something.
My take was someone using the photo out of context to make a joke. A sled seems like the easiest way to transport unopened beer a relatively short distance at a ski resort or whatever - maybe it's getting delivered to a wedding reception or function on site.
Those beers are available at my local store and they're about $20 for a 4-pack...
(Lawson's Sip of Sunshine and Lil' Sip)
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