Amazon would also like to note that consolidation doesn't mean we will have a clean, intuitive interface. We know our users prefer confusion and a UI that resembles a high-speed blender full of user options cranked to the max. They also like adds, lots of adds.

That's okay. Not like there's Tubi and Pluto out there which are better than Amazon.

and they wonder why people pirate...

I'm not surprised. YouTube and Twitch seem to be the only ones who cracked free streaming and their content is a lot cheaper to produce.