It's a company, designed to make money, how moral could it be?

Institutions and corporations that take stances on moral issues are folding under Trump and Putin. If Tim Cook stood against them on behalf of Apple, he would be replaced at the behest of shareholders.

It didn't really start recently. The openness about it, sure. The constant effort in malicious compliance with open standards, new regulations, and consumer lock-in are derived from greed and are not new.

Apple have had some of the best technologist and designers, but for sure have had the best marketers. I doubt they'll manage to keep everyone on board on this new low, though.

I am happy I started quite a few years ago with moving away from Apple software (this is such an effort in itself because of the lock-in). I still have their devices, however, I am looking to replace them with alternatives when they need replacing.

Apple has always been broken, but at a time it was good in comparison.