They decided hype is much more lucrative than actual products. It is what it is.

Remember when Meta lost so much public trust they decided to switch things up a a bit and go all in on VR worlds and headsets, but then had such disappointing sales they slowly discontinued and abandoned their grand plans.

Boy I sure hope this doesn’t happen again, that would be terrible for Musk’s hopes of getting his bonus.

Let's keep this announcement in perspective. They're still making the Model Y and Model 3. The S and X, listed under "Other models", were less than 5% of deliveries in 2024. In 2025, it dropped to just 3.1%. No idea about profits or anything, just units sold

Source: 2024 / 2025