The avatar, created to deter young people from extremism, has been subverted and is breaking out of niche online silos

Her name is Amelia, a purple-haired “goth girl” who proudly carries a mini union flag and appears to have a penchant for racism.

If you are unfamiliar with Amelia, the chances are you will soon encounter one viral meme or another inspired by her on Facebook or X, where her reputation is growing.

Videos of Amelia typically feature her walking through London, or the House of Commons, declaring her love for England and warning of the dangers of “militant Muslims” or “third-world migrants”. In one clip she is harangued by bearded man in Islamic attire for eating a pork sausage.

In certain corners of the internet, on niche news feeds and algorithms, an AI-generated British schoolgirl has emerged as something of a phenomenon.

Her name is Amelia, a purple-haired “goth girl” who proudly carries a mini union flag and appears to have a penchant for racism.

If you are unfamiliar with Amelia, the chances are you will soon encounter one viral meme or another inspired by her on Facebook or X, where her reputation is growing.

Videos of Amelia typically feature her walking through London, or the House of Commons, declaring her love for England and warning of the dangers of “militant Muslims” or “third-world migrants”. In one clip she is harangued by bearded man in Islamic attire for eating a pork sausage.

The message is one well rehearsed on far-right social media, but it is the AI invention of Amelia that has made her endlessly adaptable, creating a viral internet trend that anyone with access to a mainstream chatbot can take part in. Users of X have turned to its Grok AI tool to create so many Amelia memes, she is now breaking out of niche online silos.

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