This update is more important because before this, the awards granted the recipient steam points that they could trade for cosmetics to have even have a more legit looking account to try to scam people with. So the awards gave points and there was a clown award -> trolls post ragebait, often in the form of queer hate or fake queer demands, to farm clown awards for points. The hope is, that now that the recipients don't get points anymore, the troll farming stops at least in part.