Anyone who didn't notice it is blind. The channel became increasingly more click bait over the years. At this point I rarely watch their videos. It used to be really informative content, but now it's still vaguely informative but usually more entertainment.

That is what the video says. As in it's not happening without the audience being told, though I guess it was for a couple of years.

Is it a majority stake? In the video, he makes it sound like they're co-owners... which says nothing, and the "our brands" wording is also common as a hyperbole.

If they earn money from pushing quality content, adding similar channels, adding Patreon financing, backer-only specials, merchandising, placing content on other platforms... "the other shoe" could be simply making a profit.

Whether Electrify will eventually sell out in turn, is a separate question.

That's about the time he started doing click bait content as well. His infamous "electrons don't carry electricity" schtick was the last straw for me. As far as I'm concerned he no longer has credibility and has just joined the growing ranks of "everyone is wrong except for me" content creators.

Three years ago, yeah. That what the ”he should enjoy his success” part meant.

And he goes through all of this in the video.

The last 6-8 months he's been knocking it out of the park

It was just a general observation of how the Internet is completely financed by advertising. When it comes to Derek and his channel, I'm happy he has success, it's one of the best channels on the whole platform.