Probably will vary with your teeth, gums, age, and the pH of your saliva. As well as what metrics you're judging "best" by.

My favourite toothpaste is any tube that says "Toothpaste" on it, hopes this helps! 🤗

Seriously tho, I should probably care more cuz there was this article I read about widespread lead and heavy metal contamination: https://www.theguardian.com/us-news/2025/apr/17/toothpaste-lead-heavy-metals

You named my brand :)

Sorry, I hate Sensodyne. I've tried three types and gave up. Not only it doesn't make my teeth less sensitive at all, it also irritates my gums to the point of bleeding. Switching to any other toothpaste takes me back to status quo.

My favorite used to be Colgate Total 12 but they've altered the formula and it's now just Total, no 12, and this already caused me problems. So at the moment I'm looking for a good toothpaste.

Anything that doesn't have "Whitening" as a descriptor.