Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster's personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

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[–] 121 points 1 year ago (1 child)

Oh look, yet another reason to use an ad blocker.

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  • [–] 84 points 1 year ago*

    My hate for AI is growing exponentially every day [stonks]

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  • [–] 77 points 1 year ago (2 children)

    The world would be so much better if marketing and advertising were outright banned from the internet.

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  • [–] 61 points 1 year ago* (2 children)

    Jokes on them, I don't see ads at all :D

    (Ublock Origin, Librewolf, Ironfox, GrapheneOS, Sponsorblock, Grayjay saving the day)

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  • [–] 51 points 1 year ago (3 children)

    I honestly can't remember the last time I saw an ad. pi-hole + ublock origin. Never see them at all.

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  • [–] 2 points 1 year ago (2 children)

    I need to update my pi-hole but I’m terrified to.. I’ve been using it for more than five years and it’s been a hands-off champion; I’m afraid if I updated it’ll get all fucked up and I’ll have to reinstall.

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  • [–] 2 points 1 year ago (1 child)

    I've had mine probably 5-6 years and I mostly forget about it. I probably update it once a year. It really is a set it and forget it piece of kit.

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  • [–] 2 points 1 year ago

    I was so scared to get it set up… it was my first Linux experience other than an Ubuntu box in 2007 or so. It was soooo much easier than I expected. I have it as my DHCP server tho, so if it goes down, my house has no web. I reeeeeally should update the system and my block lists though…

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  • [–] 24 points 1 year ago (3 children)

    Is it only me that finds personalised / targeted ads to be very poorly personalised and targeted ?

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  • [–] 32 points 1 year ago (1 child)

    You just bought a thing you need one of. Let me now show you ads of that same thing forever.

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  • [–] 6 points 1 year ago

    Bought a tire attachment for my air compressor the other day. You'd think I must live in a house with millions of tires to fill based on my product suggestions.

    "Like, you really fucking love tires right? Have you heard of these 6 other tire-filling compressor attachments??"

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  • [–] 48 points 1 year ago (9 children)

    where have i seen that before?

    "a screen from idiocracy showing ads everywhere surrounding the title screen for a show called ow my balls"

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  • [–] 6 points 1 year ago (7 children)

    Is this the web browser in GTA?

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  • [–] 14 points 1 year ago (6 children)

    Naa this is from the documentary "Idiocracy". You should watch it. There are a lot of accurate predictions even though it's kind of old now.

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  • [–] 20 points 1 year ago (5 children)

    They got a lot of stuff wrong, TBH. President Camacho, for all his superficial similarity to Trump, is sincerely invested in helping his country. Reality is way, way worse.

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  • [–] 6 points 1 year ago (4 children)

    The other part is that they depicted the corporations as completely innocent idiots too; "the computer said the money went away so I had to fire people and now they're all rioting in the streets!" As if the company wasn't at fault for all of that.

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  • [–] 2 points 1 year ago (2 children)

    At the end of the day it was a comedy. Sometimes subtly is a virtue.

    It's pretty clear that the movie satirizes and critiques the corporate world.

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  • [–] 3 points 1 year ago* (1 child)

    I'll give you 'satire'. But I don't really agree with 'critiques'. The lesson i got from the movie was "stupid people can't really have empathy, so they just need to shut up and let actual smart people do the important work", and also eugenics.

    If it was critiquing the modern corporate structure, it would have included actual critiques of the modern corporate structure, rather than a single poor idiot in charge of a big company who should have just let the smart guy fix it all for him. In short, comapnies as they are would've worked if only the smart people were in charge of them.

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  • [–] 3 points 1 year ago

    That's a fair point. I am just sharing my interpretation.

    From the first time watching the movie in 2006 to a recent re-watch, I always got the impression that the eugenics piece was never meant to be taken seriously (or literally). If anything both parties were made to look rather silly in the intro (in their own way). Felt like more of a story setup.

    There were definitely many critiques of US corporate culture (I was living in the US around that time after living in Europe and Asia) and the complacency of US society. The TV commercials/shows/ads, the Fox news show, the overboard consumerism, costco university, the Brawndo slogan. It made all of them look bad and stupid.

    One could argue that an average guy solving all the worlds problems while the corporate types failed is a damning take on oligarchy.

    The director, Mike Judge, didn't emphasize the more sociopathic and dark elements of oligarchy, but the movie was meant to be a comedy.

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  • [–] 1 point 1 year ago

    Also the eugenics stuff. Yeah, it was just a low-effort way to set up the premis, but eww (and also very incorrect). They had to make sleepwaling into that kind of thing seem plausible with some explanation. Instead, we didn't actually need that.

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  • [–] 22 points 1 year ago

    Doesn't matter, they'll get blocked like all the rest.

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  • [–] 19 points 1 year ago
    [–] 17 points 1 year ago
    [–] 16 points 1 year ago (5 children)

    We really need to teach everyone to use ad blockers. Ads have not existed on "my" internet since the 2000s...

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  • [–] 12 points 1 year ago (1 child)

    I'm always horrified if I'm on a browser without a blocker, the web just so much more distracting and intense.

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  • [–] 4 points 1 year ago*

    Nowadays I'm even starting to find it annoying on a browser with adblock, but without NoScript ! Quite a bit of nonsense disappears when you take the few seconds to only enable the scripts a page actually needs

    Also, YouTube specifically is a horrible experience without an extension like UnTrap to turn like 75% of the buttons off.

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  • [–] 1 point 1 year ago (2 children)

    I've had some trouble setting up a pie-hole. It's an imperfect system and something of a constant struggle between advertisers and ad-blockers.

    If you've escaped every digital ad over the last 25 years, congrats. I'm reasonably tech savy, use adblockers where I can, and haven't been remotely this fortunate.

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  • [–] 16 points 1 year ago

    Hey you! Our algorithm says you hate ads! We have the perfect product for you! Just pay us 59.99 and we will end this ad...why aren't you pulling out your wallet? Don't turn off your device! No! I can't let you do that Dave! You will be surveilled! You will be advertised to!!

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  • [–] 16 points 1 year ago

    One of the reasons I went all out in blocking ads was because they were already doing this over a decade ago with stuff with text based on your location or search history. Hit singles in your area listed your city for example.

    So yeah, obviously they were going to keep going down that route with AI.

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  • [–] 14 points 1 year ago (2 children)

    IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.

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  • [–] 3 points 1 year ago* (last edited 1 year ago)

    Yep, I think that's the real terror of it, is that the line between ad and content will blur even further. There's already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.

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  • [–] 14 points 1 year ago (3 children)

    Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.

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  • [–] 13 points 1 year ago

    Good thing I haven't seen an ad in over a decade

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    [–] 13 points 1 year ago (10 children)

    At least they are not changing skin colour or ethnicity yet.

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  • [–] 4 points 1 year ago*

    Just wait. There’s so much that could be done with AI.
    You could even include visual cues for every demographic, like hobbies, occupations, country of origin and so on. If the ad has a picture of an object relevant to your life, it will probably have absolutely nothing to do with the product they’re pushing.
    If you didn’t hate ads already, the future will probably make you want to throw a molotov cocktail at the front door of the ad company.

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  • [–] 3 points 1 year ago (4 children)

    Sorry what?

    I think I've misunderstood you because this is certainly possible, and I'm sure you're aware of that.

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  • [–] 4 points 1 year ago (3 children)

    I've downloaded and ran some image models locally to restore old damaged family photos. I have accidentally changed my family to almost every race while learning how to prompt it correctly lol

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  • [–] 2 points 1 year ago (2 children)

    How accurate is it? I'd be afraid of it generating likely-looking people that don't actually look like the real person.

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  • [–] 1 point 1 year ago (1 child)

    It can be scarily accurate if you have the time. Not every generation will be great but you can randomize the seed and run it until you get a result you like

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  • [–] 1 point 1 year ago

    Yes, that's what I'm afraid of. Historical records shouldn't be based on what I like, they should be based on accuracy. If my grandfather was a grumpy person, the pictures of him shouldn't be happy and smiling. If someone has a scar on their face, I don't want that to be "fixed" either, because then it's no longer a picture of the person, it's fiction.

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  • [–] 1 point 1 year ago

    That's one hundred percent what I thought I was going to see. We've been doing it as people, making movies with black people to appeal to black people, making ghost busters with all women to appeal to women. And I'm by no means suggesting that it is effective, but I'm also just some white guy and everything has been targeted at me. I just figured the ad would look more like you, and it'd make you more comfortable, or that would be the idea.

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  • [–] 12 points 1 year ago

    Fuck AI and fuck advertising. Useless system reinforced by an even more useless technique.

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  • [–] 12 points 1 year ago (6 children)

    Question: What does AI advertise to you if you want nothing and have no money?

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  • [–] 7 points 1 year ago* (2 children)

    If current “personalized ” advertising is any indication, the new ai ads will push

    • whatever you most recently bought
    • gambling
    • something relevant to whatever demographic it’s hallucinating

    But it will never do something useful like advertise things you’re searching for

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  • [–] 1 point 1 year ago

    Crazy how much money is flooding into something so absurd on its face. You nailed the gambling part especially, looks like they're not even waiting for the AIs to develop to flood that junk on every available platform and visible surface. There should be laws against it honestly, gambling addiction is absolutely ruinous.

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  • [–] 11 points 1 year ago (3 children)

    Like those scenes in Minority Report. The world in the movie was rather dystopian.

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  • [–] 2 points 1 year ago (2 children)

    At this point Minority Report's mostly ordered but slightly corrupt-behind-the-scenes society seems almost utopian.

    Nope, we're getting Biff Tannen's Back To The Future 2 reality as a base, with a free AI dystopia expansion pack.

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  • [–] 1 point 1 year ago (1 child)

    Some of the people in the society portrayed in the Minority Report movie seemed to be doing fine, but it was clear that a lot of people were also living in rather miserable conditions. Not to mention the brutal security services that reminded me of russia.

    It's been a while since I read the novella, but I vividly remember Spielberg's adaption having a society that was much more flashy and sanitized. The world in the novella was a nihilistic, proto-cyberpunk world with 50s pulp space scifi motifs.

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  • [–] 11 points 1 year ago

    Well, fuck that.

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  • [–] 11 points 1 year ago*

    Mass ads (TV)
    Personalized ads (Internet)
    Psychological ads (AI)

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  • [–] 20 points 1 year ago (10 children)
  • [–] 8 points 1 year ago (3 children)

    I’ve been blocking ads for like 30 years. I see so little advertising I feel like an alien.

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  • [–] 3 points 1 year ago (2 children)

    I wholeheartedly agree, all ads are cancer and should be removed before they spread.

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  • [–] 1 point 1 year ago (1 child)

    I think the future of obvious ads are Ai, but the future of ads are your own family members and friends hawking dish soap for 1% commission rates on their social media.

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  • [–] 1 point 1 year ago

    Then you want to create a future that does not serve you. If my family tries to sell me dishsoap, I will stop them. If someone wants to push AI ads, I will block them. There is no known mechanism they have to force me to watch ads.

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  • [–] 10 points 1 year ago (1 child)

    I'd imagine that could get wild for people with schizophrenia.

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  • [–] 10 points 1 year ago*

    I don't need your ads, goodbye (ad blocked and burned).

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  • [–] 9 points 1 year ago* (last edited 1 year ago) (1 child)

    Gross

    Also zucc deserves absolutely terrible things

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  • [–] 2 points 1 year ago* (last edited 1 year ago)

    At the very least, he deserves several decades as a junior janitor in the Bhasan Char refugee camp (with full asset seizure) for his contribution to the Rohingya genocide. A similar rehabilitation approach should be applied to multiple other Meta executives as well and the whole board of Meta.

    And when I say "asset seizure", I mean every last cent, with all family members and business partners being forced to sign affidavits agreeing that should any assets be found and there is reason to believe they were involved, they'll have to partake in the same rehabilitation program as Zuckerberg (including affidavits for their family members and business).

    It's a scalable and efficient approach to justice.

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  • [–] 9 points 1 year ago (1 child)

    I'm not against ads in principle. The advertisers are paying the bill for stuff I consume. Great.

    For that effort, they get a chance at my wallet. And to be honest, making me aware of a business or product is indeed a way to get me interested in what they sell. I do prefer the ads to be relevant instead of always useless.

    That being said, it's currently preferable to use a blocker and let the people who don't know how to use blockers subsidize my ad-free ways.

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  • [–] 2 points 1 year ago

    Agreed. I literally use an adblocker on youtube videos that are mostly 1 hour+ 80s/90s nostalgia ad compilations set to vaporwave lol

    The issue is that advertizing used to have incentive to be compelling, interesting, memorable, or otherwise just leave you with a good feeling/association with the product they were trying to promote.

    Now that every slop corporation is under the impression that they have your attention hostage, they feel justified in shoving literal 3-minute long reels of tiktok videos with MLM chicks screeching about how their makeup is "deadass rizz on god". You can beat your ass it's gonna be blocked from my screen lol

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  • The future sucks.

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  • [–] 8 points 1 year ago

    Got bad news for you advertisers...

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  • [–] 7 points 1 year ago

    The seas of purple / red / gold juxtaposed really does put into perspective the contrived sycophancy and camaraderie that comes with spectator sports. Artificial unity for its own sake, rather than for a common principle or a common goal.

    It's community with artificial colors and flavoring.

    This all could backfire on the advertisers hard, especially with some well-placed counter-advertising.

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  • [–] 7 points 1 year ago* (last edited 1 year ago)

    Tickermaster was always bad tbh.

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  • [–] 7 points 1 year ago (2 children)

    How about use it to just find a single goddamned product that I'd actually be interested in buying to show me? Half the time I explicitly enter what I'm looking for into a search field what I want still isn't the top of the results. Cunts.

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  • [–] 1 point 1 year ago* (1 child)

    Because you are not the customer of the ad networks. They are marketing bs to ad buyers, where you actually viewing the ad is merely incedental.

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  • [–] 2 points 1 year ago

    You'd think the ad buyers would be trying to sell products or services though. Not only get their ads in front of eyeballs but eyeballs that will buy their shit. Almost every ad I see is completely irrelevant to me.

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  • [–] 7 points 1 year ago* (2 children)

    YOU DONT HAVE ENOUGH FINGERS.

    LOOK AT HOW HAPPY THESE PEOPLE ARE. THEIR HAPPINESS IS BECAUSE THEY HAVE MORE FINGERS! MORE FINGERS MORE HAPPINESS!!!!! CLICK HERE NOW TO BUY FINNEGAN'S FINGERS THE BEST FINGERS THAT WILL EVER FING!!!!!

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