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The inexorable rise of identity condiments has led to hard times for the most American of foodstuffs. And that’s a shame.
My son Jake, who’s 25, eats mayo. He’s a practical young man who works in computers and adores macaroni salad. He’s a good son. I also have a daughter. She was a women’s and gender studies major in college. Naturally, she loathes mayonnaise.
newer generations are refusing to meekly fall in line with a culinary heritage that never was theirs. Instead, they’re gobbling up kefir and ajvar and chimichurri and gochujang again.
Red Robin launched a vegan burger. You don’t put mayo on a vegan burger.
McDonald’s has debuted a Signature Sriracha Burger, joining KFC, Wendy’s, and Subway in signing on to the sizzling Thai sauce’s moment in the sun. You didn’t see Huy Fong Foods start a schmear campaign against the cultural appropriation of that.
Some experts say the dislike springs from the fact that mayo jiggles. [...] This is bullshit. This attitude comes to you from young people who willingly slurp down eight kazillion kinds of yogurt, not to mention raw fish and pork belly and, yo, detergent pods, so don’t talk to me about mayonnaise. The only reason for this raging mayophobia is a generation’s gut-level renouncement of the Greatest Generation’s condiment of choice.
Besides, I’ve got news: That aioli you’re all so fond of? I hate to break it to you, but that’s just mayonnaise.
Sandy Hingston sounds mad.
Also what? Mayo is still super popular, so what is she even on about? Is she hamming this up because she feels like this is what's necessary to make it in journalism these days?
Because it's hens and cows that are farmed for their products, veganism is a feminist issue.
Feminism is notoriously concerned with chromosomes rather than personhood. /s
Because mayo is strongly associated with white people and especially conservatives. There’s the whole meme about not eating any food spicier than mayo.
It's because mayo is just disgusting. It like 99% fat and tons of calories. People from New generations actually don't want to look like fat dwarfs. Everyone in the 80s and 90s was fat, and much of this is because they ate mayo and stuff like that, and food that had basically no nutrition so they would eat 5000 calories of food and still be nearly starving.
It’s not though. Maybe miracle whip, but that’s garbage. Not real mayo.
It is extremely high in fat though. But the way Americans eat it is the real problem. You’re supposed to eat a small amount as a condiment to add flavour. Americans treat it like they treat all condiments, the same way Italians treat pasta sauce.
I love mayonnaise but I eat maybe a tablespoon of it at most for an entire sandwich (spread very thinly over the bread) and I use it instead of butter, not in addition to butter.
That's fine I mean I have to get fast food with no condiments besides cheese and onions because they put so much damn sauce on them. Like if you get a taco bell burrito it will be 50% chipotle. I can't even eat it. If I forget to ask for no chipotle I have to throw it away lol.
I mean, so are nuts, olives, plenty of foods are high in fat. I don't think it was mayonnaise making people fat.l, it's from way before the 80s. (And BTW, people are fatter now, at least where I live.) I can make mayonnaise at home, it's food, and hasn't ever made me fat.
The prevalence of obesity in American adults (age 20–74, both genders) rose from 15.0% in 1976–1980, to 23.3% in 1988–1994, and to 30.9% in 1999–2000. 40.3% in 1994.
Because mayonnaise looks like and is sometimes associated with cum and patriarchy. Is my guess.
This sounds like a bit. Seriously, how do you hit every culture war talking point but make it about mayonnaise? No one has strong feelings about mayonnaise, Sandy. Only you.
It's like traditional media figured out in 2016 Boomer ragebait is the only thing they know how to do anymore, and just keep doing that when they're out of ideas.
Article tl;dr "Kids today are traitors to the nation because they aren't Stephen Miller, drinking mayonnaise by the gallon, because it's not threatening to people with fragile egos and no sense of curiosity."
Plus, trashing ajvar and chimichuri? How bold of you, Sandy. How courageous to turn up your nose at flavors that you were not exposed to in some midwest surbabn bubble. When you die and your spirit is flung into the void between lives, where you learn how you'll be reincarnated as a racoon for 20 lifetimes because of the karma you accrued just from penning this single article, I hope the spirits of your Lithuanian parents remind you that judgement like this poisons the soul slightly more than mayonnaise does.
Guy hadn't had real aioli. Doesn't even know what aioli is.
Name literally means "garlic and oil" because those are the only two ingredients you need for it.
It's very easy to make at home; start with a few toes of garlic and a table spoon on olive oil. Crush and mush them together till it seems like the oil disappeared. Then add another tablespoon of olive oil and repeat till you have this nice, white looking condiment.
Eh easy yes, fast not at all. I only make it for my one other X'er friend who hates, hates, hates may exactly because of Hellmann's. It traumatized him as a child.
Kenji's mayo recipe I make literally every week. Easy and fast. Said friend will not even look at it.
That read like a shit post. Does Jake drink mayo straight from Sandy's tit still? Cause something ain't right there
I'm pretty sure that's all tongue-in-cheek. Giving people the benefit of the doubt is a good default setting.
Mayonnaise is food lube
Miracle whip is far worse
It is, and we probably did kill that one but they never wanna give us credit for the good we do
That’s what I grew up on, unfortunately, so everything else tasted weird.
But now I use Kewpie (Japanese brand) and it’s way better.
What? Mayonnaise is absolutely still a thing.
Yeah I dunno. Miracle whip is gross as fuck.
Ah. I get it, no one actually looked up the article.
https://www.phillymag.com/news/2018/08/11/mayonnaise-industry-millennials/
As Boston chef Scott Jones told Ari LeVaux, “The magic that sets mayonnaise above Coke and Heinz is that mayo is a perfect flavor carrier.” It just makes everything better. Need proof? Do other condiments have pale imitators like Miracle Whip and Just Mayo and Vegenaise? I don’t think so!
that's salad cream
No idea what that is, but the picture is very much of Hellman's mayonnaise, which is the most mayonnaise of all the mayonnaises
Why do you seem to think I don't know what Mayo is? I just said I prefer mayo and loathe miracle whip that kinda says all that needs to be said.
What do you want about? I don't even know what miracle whip is, I've never heard of it, but the picture is of Hellman's which is definitely mayonnaise and not salad cream or anything else
Did you read the article? That's where you're confused here. I know what both are, you're preaching to the choir.
Read the article you'll be less confused.
https://www.phillymag.com/news/2018/08/11/mayonnaise-industry-millennials/
As Boston chef Scott Jones told Ari LeVaux, “The magic that sets mayonnaise above Coke and Heinz is that mayo is a perfect flavor carrier.” It just makes everything better. Need proof? Do other condiments have pale imitators like Miracle Whip and Just Mayo and Vegenaise? I don’t think so!
What is with this constant narrative of us millennials killing shit?
One word: Kewpie
While I'm sitting there eating my Kewpie mayonnaise I always find it so amusing how obsessed (some) Americans are with Japanese mayonnaise. It tastes just like the mayonnaise I'm used to from... well, everywhere else in the world except the US.
Sadly most people only know mayo from a jar, and then it's all the crappy brands.
There are like 3 or 4 brands of mayo that have any flavor (Hellmann's, Best Brands, there's one from the southeast that I can't recall, etc).
Once you make your own in 5 minutes (for about 75¢), you realize how weak store-bought stuff is (for $5).
Mayonnaise into aioli is the most successful rebrand of all time. Mayonnaise is dead, long live mayonnaise
Millenials didnt kill mayonnaise... We might have killed Miracle Whip, but even Miracle Whip would famously claim it isn't mayonnaise.
My partner and I are elder millennials, and I regret to inform you that we are keeping the people at Miracle Whip in business. I grew up poor and trashy, and one of my favorite snacks as a small child was Miracle Whip "sandwiches". It was just Miracle Whip on nutrient deficient white bread.
I think in some sort of rebellion against what I was fed growing up, one of my favorite hobbies since I was allowed to use the stove has been cooking. I can make some very bougie dishes, but Miracle Whip will always have a place in my tuna salad and deviled eggs. My partner puts it in his grilled cheeses before frying them. We're trash baskets at heart.
I grew up poor and trashy, and one of my favorite snacks as a small child was
Miracle Whipmayo “sandwiches”. It was justMiracle Whipmayo on nutrient deficient white bread.
Me. I had my first one in years the other day after not buying groceries for a while and being hungry
That's not mayonnaise. Stop calling it mayonnaise.
What is mayonnaise to you? I thought Hellmans was the mayonnaise?
Of course, I would not know better than most, as I hate mayonnaise and am a 57-year old woman from Vietnam.
I'm a 46 year old French man, and thanks to my family and travels I've tasted a variety of mayonnaises, all across the spectrum and a lot of the industrial stuff just tastes awful. They add so many preservatives in order to make it shelf stable, it completely loses any hint of the original flavour.
You can make fresh mayo with an egg yellow, some oil, a dash of vinegar / lemon juice (something acidic, really) and some mustard. Mostly you beat it until you've the desired texture and that's about it! Even just this, you'll have people arguing endlessly about which oil, which acid, which mustard, which proportions, etc :,D
Hellmann's isn't completely terrible, mind you. I was mostly being facetious with my remark.
It was the usual stuff you'd get in Ireland when I lived there, and it was okay. But there were much tastier brands available. And when I'm in France, even industrial brands, we have much better alternatives :P
I reckon Vietnam must have the same issue as we had in China : it's too damn hot! And since real mayo is uncooked egg yellow it's super bad to keep it at room temperature for too long. I never bought any while living there, because it wasn't in my shops and I just adapt to whatever people eat locally, but sometimes when I ordered pizza they would have "mayo" sprinkled on top and although it was delicious, the fact it was sweet makes me think it had nothing to do with the original stuff :P
I feel like he might be referring to Miracle Whip as it is (or at least was when I was paying attention in the 80s/90s) sold as "salad dressing". No clue why they called it that but it was a cheap alternative to mayonnaise that had a tangy zip.
Now I have real mayonnaise made with eggs in my house (my mom was always weirded out by non-refrigerated egg products).
They called it salad dressing because it is salad dressing. It goes in potato salad, macaroni salad, coleslaw, etc. It's just that most people use it as a sandwich spread today.
Enter the "aioli."
Wtf is mayonnaise salad
Elbow macaroni
Mayonnaise
Carrot
Chives
Cherry tomatoes
Cucumber
Bell pepper
Pepper
That's macaroni salad. Never heard it called mayonnaise salad.
I think I've seen this concoction before. It looks really good, and it probably would be if it wasn't Mayo and instead was like.... Idk, whipped cream or something as the base.... But no. Fucking Mayo.
I'm pretty sure this stuff is the reason I have a grudge against Mayo.
Fake news... mayonnaise is still big and enjoyed in many different fishes, and by people in many different places. I love it on several things
Anyone else try the plant based mayo? It’s indistinguishable, it’s great
Mayo is 99% plant based already. Just a little egg yolk to act as a surfactant.
Yeah, mostly oil. I switched to chutney/pickle for sandwiches, much lower kcal per spoonful and the fruit/veg should add some actual nutrition too. Would like to make my own more too, especially ones without sugar and just preserved with vinegar. Don't have much success looking for recipes, maybe I need to use different terms? Something like branstons pickle and then variations that could work too.
Try using hummus and you get added protein.
70% fat and 5% yolk according to law
https://www.vrt.be/vrtnws/en/2015/07/14/belgian_governmentworkingonnewmayonnaiselaw-1-2390824/
Yeah I've been trying the avocado oil ones and I can't notice any difference
I still fw egg salad though.
I have a Costco pack of hard boiled eggs and a tub of mayo in my fridge just so I can make egg salad on demand.
I really like mayonnaise, it makes for good sauces and macaroni salad is just best thing ever
Never considered commercial US branded bastardized mayo “Mayo” or even edible. Euro/Asian versions only, or homemade.


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