His comment at 7:07 about how "it makes it look like these objects can't be perceived" is exactly the context that struck me. It begs for a Cthulhu-esque encounter of some type. Remedy could make masterful use of this in the next Control game, for instance.

Neat about the first music videos to do it, too. I only remembered seeing it in OKGO and Watsy videos.

/edit: Of course he goes on to mention Control. It's a good fit.