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Does this really sell phones? Why don't you make it match the camera bump, even just a little bit and give us back the aux and maybe more battery life.
Of course they won't do that because then they wouldn't have an excuse to force us to buy their expensive bluetooth earbuds.
My new phone that I got as a gift doesn't have a jack. I'm so petty and frugal about it that rather than ordering a wireless earbud set, I instead ordered the cheapest jack to usb-c dongle I found that wasn't on Temu. It works a charm. I will NEVER buy wireless headphones.
Argh I hate those bumps. My phone has one and it can't lay evenly on any surface because of this >:(
My current phone has a slight camera bump but it has less thickness than the case so that's no problem for me. The thicker bumps are not acceptable IMO. Although I don't care quite as much about that as I do about the hole punch in the screen for a selfie cam. My current phone also has a bezel selfie camera like in the civilized old days.
A lens (the bottom one that hits the ground first) cracked the first week I got my iPhone 16, setting it down on a glass table.
Its a hairline crack, but still.
And it was in a case, but the bump is so freaking big the camera barely sticks out.
Meanwhile my old HTC and Razer phones (and old iPhones) never had this problem... Oh, but I forgot, they were a millimeter thicker and non-rectangles, therefore unusable?
I always have used a case because of this shit for the last 10 years when the camera bump bullshit started.
Thks is what happens when you let the marketing dept. have even a taste of alcohol.
I suspect its main purpose is not to be a product in its own right but a tech demo of half the thickness of a folding iPhone when it arrives. Being a niche product for early adopters and fashion victims to be seen with is a secondary purpose.
I hear you but there are limits for the average user. The worst on a smartphone is already more quality than I need to film a meandering vacation video that no one will ever see or to take a photo of my mom with the end of my index finger
I still can't quite believe Apple is going down the folding route, despite all the speculation.
I can't explain, it feels like such an non-Apple move...
It has slimmed down to a gentle flat plane ... and due to underground tectonic forces, a small ridge is forming that will grow to become a mountain range in future versions
That is kinda what drives me away from the Xiaomi 14/15 Ultra. Amazing camera, but even with a case it sticks out, and I drop phones all the time.

Biblically accurate camera.
My god, what even is this monstrosity
Also,
- iphone air: 156 x 74 x 5.64mm
- iphone 13 mini: 131.5 x 64.2 x 7.65mm
How about bring back the best phone you ever made you cowards.
Meh, whatever, I'll just not buy a phone then. Should be the best choice for many other reasons too.
Though amusing, I feel it's worth noting this image had to go back over a decade—eleven years—to find an iPhone without a camera bump of some kind, and would have to go back 6 years to get a pro-level camera without a plateau of some kind.
I agree that a dual measurement should be included, body thickness and camera plateau, but it never has been, so here we are.
And to give credit where it's due, I have no desire to own an iPhone Air, but it IS a bit of astonishing engineering. They've used the plateau to provide a place for the logic board, and turned basically the entire body into a battery to preserve decent battery life. Love 'em or hate 'em, Apple has a world-class engineering team.
an amazing engineering achievement for sure, but i just wonder what consumer wanted thinner phones.
I'd buy an iphone immediately if they gave me a chunky phone that lasted a week on a single charge. now THAT would be an engineering achievement lol
Apparently both this one and the Samsung one are selling well, so... Somebody does.
This has come and gone. Feature phones had their thin&light phase, too. And it suits the manufacturers because they're doing this work to make foldables anyway, so selling the thin candybar is a free side gig. Which is probably needed, because to riff on your point, what consumer wants to spend 2K on a bad tablet with a plastic screen that folds into a mediocre phone?
I'm getting my pixel fold 10 next week 😭
Yeah, see? There is a market for it, just like there is a market for an unnecessarily thin candybar.
Is it a mainstream device that everybody wants? No, but some people do like it.
And hey, I 'm not berating you for it. I like weird tech and I'm willing to overpay for it. At this point the only reason to ever buy a new phone is your old phone broke... or you want something fun and weird and are willing to overpay for it.
A lot of people buy the latest Samsung and Apple just because they're new and a status symbol to them. I don't think it's a good metric for week wants what.
I do think many people want thin for various reasons, just doing think it's valid proof.
It's not really astonishing, that's Apple's marketing speaking. Phones have been thinner than this and the tech that Apple are using now already exists in many phones. Apple are great at selling something as new and innovative, their marketing is what is astonishing.
Please name phones that are identical to this one. If just a single measurement is off, spoiler: I'm right!
If you follow the phone market, then there's lots of phones that have new technologies before Apple. That's always been the case.
If you want a thin flagship example that you couldn't find yourself, then the Galaxy S25 Edge, is 5.8mm, with a smaller camera bump, better main camera, plus an ultrawide, is lighter, has more SIM support, higher resolution and brighter display, USB 3, bigger battery and faster charging.
The iPhone Air is not astonishing at all.
The vivo X5Max was 4.8 mm, the Moto Z was 5.19mm thick, also bonus, the S25 Edge is actually 0.7mm thinner than the iPhone Air if you measure at the camera. But why are you being dense? Nobody is arguing the thinness, but that it's not an astonishing engineering feat.
Ahh, so it was about the SoC and that is somehow being loosely related to the thinness of the main body of the phone?
You'd do a lot better in discussion if you made your points clear from the get go instead of being hellbent on trying to validate yourself. Good luck out there!
Yeah this marketing is what makes the iphone 17 probably one of the best phones available atm IMO:
https://security.apple.com/blog/memory-integrity-enforcement/
This probably wipes out 90% of all classes of vulnerabilities that can be exploited on a device. Its crazy engineering. No other phones on earth have this protection.
Android phones have something called MTE that is a basic version of this, but due to performance issues, isnt really feasible to have enabled all the time unlike MIE.
This is an insane fucking blog post considering Apple has been far more vulnerable to "mercenary exploits" than flagship Android devices. Regardless of the actual feature they are describing, the several paragraphs of discussion on this topic frankly reads as unhinged.
And if only if it was just 1 mm thicker, or maybe 2, the battery could have been user replaceable.
I miss replaceable batteries. I replace mine myself but current phones all glue in and do waterproofing so it's a real pain and it's never quite the same. Don't let people blame the form factor or waterproofing, though, a replaceable battery is always technically possible-- there's just no incentive for companies to do it.
Replaceable battery is always going to have a tradeoff. It’s usually a combination of reduced waterproofing, reduced battery capacity, and reduced durability of the case. Until we invent Star Trek transporters or replicators that can replace the battery without opening the phone, this is always going to be the case.
They can absolutely waterproof all of the working bits separately from the battery. The battery does not need to be in the same enclosure. It could even be attached with the same kind of waterproofing glue to protect the connection but would be easier to remove and replace than taking the entire phone apart.
The reason they don't do it is because it requires slightly more thickness and makes it feasible for people to replace the battery.
The person I was replying to said “don’t blame the form factor or waterproofing” and my comment assumed identical thickness between replaceable and non-replaceable battery phones.
Once you make the thickness variable then all of the other tradeoffs go out of whack. After all, you could make a phone the size of a brick and have a battery that lasts for months but would anyone but a few niche users actually buy that?
The problem is acting like everything has to be extremes instead of acknowledging that a small change allows for a lot more options. Like why bring up a brick sized phone as a response to 'slightly thicker' except to be a contrarian?
Because you can always make the argument “it should be slightly thicker for another x% battery life” on to infinity. But actually drawing a line and saying “it should be exactly this thick because this is the correct amount of battery life” is actually really difficult.
From what I’ve seen, people want replaceable batteries because they go through their battery a lot faster than the average person. That’s always going to be a difficult sell because now you’re talking about less than half of the market.
Mobile phones are such a tiny market, no room for appealing to different needs.
Loads of companies sell loads of different styles of phones, yet replaceable batteries are quite rare nowadays. You’d think if this was such an important market niche they’d be right on it! I guess not…
No it couldn’t have. You’re not getting a user replaceable battery with ipx8 rating in a package that small.
i have been an Android user through and through. Don't want to give an enny to the giant oligopoly spearhead if i can help it...
Anyways, my colleague had bought an iPhone 6 an year after it was released. I remember to this day vividly, we were in the elevator, we were talking about it. He took it out, I held his iPhone 6 in my hand, and it was the most surreal experience I have had with technology up until that point.
It just felt Unbelievable, Unreal, to see a phone so lightweight, so thin, so compact, and not be a toy/downscaled dummy unit. Even the curved sides, which were aesthetically unappealing at first in photos, just clicked when I actually held the phone in my own hand.
It's been almost a decade, and still I feel like I have never seen a smartphone that had such a perfect in hand feeling.
Don't get me wrong, I didn't buy it because Android just had too much going for it and for my preference and use case, iOS never was going to be a consideration. But for a fleeting moment, I really envied my colleague for having one of the best feeling smartphones at the time.
Until you put a protective case on it and it feels just like every other phone in a case.
Apple is great when it comes to design and aesthetics. Jobs was known for being great at conveying a feeling in his presentations, and their products were always aimed at a "it just works, don't worry about how" crowd. It's no wonder they were copied left and right (slide to unlock, round corners etc., as ridiculous as some of those patents are).
That said, I feel like Android and iOS have come ever closer to equality. Google is locking down their walled garden, both app stores have basically become useless - apps are just custom browsers to webpages now and games suuuuck - with the exception that Apple's walled garden enables compilation and therefore better battery efficiency, which in turn makes phones lighter.
As someone who just updated from an iPhone SE2020, the same body as the iPhone 6, I waited for the iPhone Air, no other iPhone had interest because of weight. This is the new standard.
People keep forgetting how stupid heavy carrying so much battery all the time.
iPhone Air charges from 25% -> 80% in 30min or less.
Camera is excellent and beyond my expectations.
People want good cameras.
Sure and since there is already a bump for the camera making it slightly thicker for more battery or a removable battery isn't ruining a perfectly flat surface.
at this point we're not talking about good cameras, we're talking about having fucking telescopes built into the phone.
I have a pixel 6a and the camera is absolutely fine, i have taken perfectly good images on it and that's with me specifically removing any sort of automatic software enhancements it might have when running the stock OS.
With modern technology even a phone without a camera bump will be so monstrously good 99% of people are never going to make full use of it.
How are you feeling about your 6a these days? Did you do the battery replacement? I don't really want to but I'm also not super thrilled about the reduced battery life considering that was one of the weakest points of it to start with. And Android 16 is not running as smoothly as previous versions did for me. But I don't really feel like it's in such condition that it needs replaced yet.
i bought it second hand and haven't given a rat's ass about the battery thing, everything has been working fine for like 3 years now and with me limiting the charge to between 30-70% the battery is still at almost 100% capacity.
I also use lineageos so everything just keeps working smoothly.
LOL unfortunately optics don't scale.
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