I love that these are priced to get people into this hobby. I've seen a couple guys out on the Aventon version (ramblas?) where I regularly ride.

I got burned by that company once. Maintenance is a bitch, specifically the brakes, rims pinched the tubes causing flats, and they're extremely heavy even for e-bike standards.

Direct product link: https://ride1up.com/product/trailrush/

The price is good, mid-drive is good, I'm a tad confused about 250 W though, and 36 V is odd considering that other bikes in their lineup use 48 V.

Specifically, I think mid-drive really shines in mountain biking because it's substantially less fussy when changing a tire. No hub motor means no wires sticking offboard and liable to get pinched when striking a rock.

$2095?

Get the fuck out of here. You can build your own for $500.