Whelp. Guess I'm not drinking Crown Royal anymore. Oh, well.

Right? Gotta be the dumbest move it could make at this particular time and place. Baffling?

This is exactly the issue of foreign ownership of domestic brands. The moment they find it more profitable to produce things elsewhere rather than build up the local economy, they will.

Diageo makes a number of things aside from Crown Royal that are seen as domestic products. Please read the label.

The pain is that while we make tonnes of alcohol here in Canada, it's often hard to find Canadian owned alcohol at the liquor store. Take Alberta Premium Whisky for example, owned by a Japanese company despite being made here. Want to find stuff owned by Canadians? Good luck finding it.

This is my experience here in Alberta though where liquor stores are privatised rather than owned by the crown corp. Hope it's different in the other provinces.

What are they expecting US citizens to work for pennies on the dollar? They still have to wait a few months for that to happen.

Bottling at the Amherstburg facility intended for the U.S. market would be shifting stateside, while bottling for Canadian consumers would move to its Valleyfield, Quebec location.

Damn. I live in Amherstburg, this is going to suck for the town.

Well that's a quick way to get Canadians to drop your brand

Edit it's worth diving a bit in the article

The facility, which bottles Crown Royal products, will close in February in a move aimed at improving its North American supply chain. Bottling at the Amherstburg facility intended for the U.S. market would be shifting stateside, while bottling for Canadian consumers would move to its Valleyfield, Quebec location.

Still sucks for amhersburg employees but they haven't picked up all stakes and moved south.

Still I'll try another brand next time to show my displeasure

That's quite a click-baity title.

Drumpf and his tariffs are fucking up production, distribution and supply chains should be the actual title.

I wish they had kept everything here in Canada, or just stopped shipping to the US, but that's just not realistic. I think we will see more companies doing this unless there's a new trade deal soon. And if Drumpf starts fucking with CUSMA next year, it could start all over again.