Only the business consultants who recommended rebranding "HBO Max" to "HBO Max" (over the course of three years) could've come up with something so bold.
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he also enabled conservatives to take over CNN, he allowed MALONE to do this.
Points to them for not calling Warner Bros. "Discovery" and Discovery "Warner Bros.".
I was hoping for
Disco Bros and Warnervery
So they merged, fucked up a whole bunch of properties and canned others and then just split like nothing happened?
Warner Brothers > fast forward > Time Warner (when i was child) > AOL Time Warner > WarnerMedia > Warner Brothers Discovery > Warner Brothers.
Merging the 2 companies is the best idea ever!
Splitting into 2 companies is the best idea ever!
Well, which is it?
They're basically putting the profitable bits of both into Warner Bros and all the debt and legacy baggage from both into Discovery, so kinda both. It's all a big shell game.
It's both. One is before the transfer of any and all debt/liability and the other is after.
Merging, taking the subsidies you want to keep and then splitting off the ones you don't want
"I hate Discovery."
"This isn't the Star Trek show."
"Oh... never mind."
Hey, are we going to get the original Discovery channel back? Or any of the good ones from old cable? No? Oh well...
Damn, just lost a lot of money on my bets of "Warner Discovery" and "Brothers".
How many meetings were wasted on that
12 meetings, countless emails, a 7-day relaxation retreat for all the CEO's and their spouses, and a separate 4-day retreat for the CEOs and their side pieces.
They decided this via the group message before the first meeting, but they had to make it look good for the shareholders.
“You have no idea of the physical toll that two mergers have on a company”

That must takes a long time to decide :)
Some consulting firm surely was paid a few million to come up with these names.
What's in a name?
Apparently a whole lot
We're at the point that any name recognition is worth serious coin
I feel like these fuckers only just merged
You feel that way because they just did.
They merged in April of 22.
Was the whole thing a ploy to rearrange debt?
They wanted the IPs, studios and streaming services of Warner. They got that and now they can toss the TV side into a "Discovery" company. That latter company is basically not expected to be the future of anything, I'd guess.
The new publicly traded companies will be Warner Bros. (streaming and studios) and Discovery Global (comprising TV networks, Discovery+ and other assets).

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