Cracker doesn't refer to the skin color of Jack, but to the crackling of the caramel shell on the popcorn.

Jack is in heaven with Aunt Jamima and Uncle Ben now.

Looks like its a special edition to to promote women's sports, not super obvious by the packaging but also not like a rebranding

OP:

I don’t think this is anyone’s attempt at being “inclusive”.

“Amusing comeuppance” is the phrase that first jumps to mind. “Postmodern art“ is another. I would also love to have a package of this.

Sad to see a poster turn out to be an racist weirdo.

My guy you're obsessed with race. You see a black kid and think "she shouldn't be here, or they should make it about race"

To pre-empt the inevitable THEN I CAN SAY NI-" cracker here is not being use to refer to race. It never was. If it was, that's racist, it was not. You're just racist.

If a Spanish package used the word negro for a black coffee flavoured items that's not racist. Its not about race. Its about the the taste. You wouldn't care about that bud. But a black person on a package? FUCK STOP EVERERYTHING I GET TO SAY THE N WORD NOW! IT'S MY ONLY JOY

They aren't trying to be inclusive they're trying to sell sugar to children. They likely have a lower rate of girls buying it. People who like it won't stop buying unless they're like you. New people will. That's all. It's money. Also, there's you, and your free publicity. Anti-woke weirdos make good advertisments. You freak out about the green mnm no-longer wearing heals and the mars company sees a revenue spike

See you later culture warrior

Edit: OP legit did the "what if I say the n-word" thing

In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want" were registered. It was named as if someone tasted it and remarked: "That's a crackerjack!" (Crackerjack is a colloquialism meaning "of excellent quality").

The link is to the Wikipedia article. Lotta multi-syllable words in there, just ask someone to read and explain it to you.

And of course the Jill is black, otherwise it'd be problematic for calling a white girl "cracker".