Finally, a solution for that pesky hole in your head! (Mars Inc, 1954) : vintageads@sh.itjust.works

why? they use to use real ingredients. these days everything is chemical corn slop and then dyed. they also didn't use packaging to lie about size really.. unlike today where it's only lies

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[–] JohnnyEnzyme@piefed.social [S] 3 points 2 weeks ago (8 children)

Oof, I totally missed that. Translucent, eh?

Perhaps it was wax paper? But then again, wax paper seems pretty hard to print upon.

@enmebaraguesser@piefed.ca,
I feel like you're the resident expert researcher & wonderfully prolific poster. What think..?

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[–] bizarroland@lemmy.world 4 points 2 weeks ago

I imagine that they would probably print on it and then apply the wax.

I don't actually know. I'm just guessing. But if you asked me to do that, that is what I would try first.

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[–] EnmebaraGuesser@piefed.ca 3 points 2 weeks ago (6 children)

resident expert

Hah! I'm not an expert on anything! Well, nothing related to this comm anyway.

But to my eye, which is no better than anybody else's mind you, it looks like it's an image printed on the wrapper, not a clear or translucent wrapper. If you look at the curled up bit of wrapper where it is torn, the underside of the wrapper is green, even where there is a brown surface below it. If it was translucent, you'd expect to see through it there, too.

I'm thinking there was just an image of the bar printed on the wrapper, and it got torn off half way along the image.

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[–] JohnnyEnzyme@piefed.social [S] 1 point 2 weeks ago (5 children)

I suppose it could be all marketing BS, additionally. Haha.

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[–] EnmebaraGuesser@piefed.ca 3 points 2 weeks ago (4 children)

Yeah that seems very possible. I did an image search for pictures of the actual bars from the 50s. This wrapper style shows up in ads, but only in ads. Images of vintage bars show a different style completely. That isn't conclusive by any means, since absence of evidence is not evidence of absence, but it tilts the credence somewhat.

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[–] rob_t_firefly@lemmy.world 4 points 2 weeks ago* (1 child)

Found some actual photos of empty wrappers here. Looks like they may have been some sort of wax paper?

https://www.candywrapperarchive.com/candy-collection/mars/

(Damn, I miss the era of weirdly-specific websites about random stuff like this.)

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[–] EnmebaraGuesser@piefed.ca 3 points 2 weeks ago

Damn, I miss the era of weirdly-specific websites about random stuff like this

You can say that again! I really think we've lost something, in the collapse and centralization of the web into a handful of huge social media companies.

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[–] JohnnyEnzyme@piefed.social [S] 1 point 2 weeks ago (1 child)

Oh wow, I'd previously gathered that you just plain loved this stuff, but... hmm! I'd guess you're in academia, are you not? Altho... both things can be true?

(me, I have a massive backlog of this stuff to share here, altho at the same time, there are many 'history subs' I adore, and worry upon their possible extinction)

Oof...
Oh well! 😅

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[–] EnmebaraGuesser@piefed.ca 2 points 2 weeks ago

gathered that you just plain loved this stuff

I do like it! I generally hate ads in the sense of contemporary ones trying to make me buy things, but I enjoy vintage products, good art, curious little historical connections and tidbits of information, and so on.

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