Gotta be fabric first, I'm a big nerd and I care about the specifics of the weave and materials. If I don't love the fabric I'm just not going to enjoy wearing the garment. Oxford shirts that are too smooth, camp collars that don't breathe, anything worsted, etc. all are just not going to end up being worn.
Fit is critical in some dimensions (can't wear pants with thighs too small, can't have a shirt that doesn't button across my chest, etc.) but totally doesn't matter in others (shirt with a chest 1in bigger than I need vs one with a chest 7in wider than I need are both useful to me, pants that are just the right length vs ones I have to cuff heavily also, etc.). Some parts of fit matter a medium amount, as in I will put up with them if they are made up for in other areas but tend to avoid them (too much taper near the ankles, arm holes that are too big, etc.).
Design is absolutely critical on a short sleeve shirt (I wear patterned shirts all summer long, almost no exceptions at all) and if it doesn't have a pattern that I especially like I simply will not touch it. On the other hand, I like my pants bland as hell with a traditional shape most of the time.
One thing to note is how much I love pockets, I will pass on a cool pair of pants if they have jeans style top pockets because I don't like those, but I will prefer a shirt with two breast pockets over one or zero. Speaking of pockets, one of my favorite things is a hunting vest that has titanic pockets on it, I can carry a whole load of groceries in it and I love it because of that.
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