It was working the way they wanted it to.

That's the reason why the companies should not be fined but the executives that make (or do not make) the decisions need to be punished with jail time.

And before someone say it: no, a company is not some strange entity that operate just because it exist: every decision in a company is made by a person or a group of people.

I won't mind if Lizard People theory takes hold. The people who run these companies shouldn't be considered human.

Who is easier to manipulate than a kid? An addicted kid.

I would throw YouTube in that as well. You ever try to take a tablet away from a 7-9yo who's watching YT shorts? They'll damn near rip your arm off.