I knew this comments would be "never heard of salt on melon" or the other half that they have always salted their melon. Personally I can eat it either way as it a melon, they delicious.

My mouth salivates at melon cube salad with feta cheese, basil, chili and flakes of salt.

They salt melons?

Tidbit: the slogan is because Morton said their salt wouldn't cake in high humidity.

Salted watermelon and cantaloupe is delicious, fresh cucumbers are way better with a little salt too.

I tried that once after hearing people talk about how good it is. It was NASTY.

This is kind of like salt and cayenne pepper on a mango. I thought it was crazy until I tried it. Salt on a watermelon is basically a electrolyte drink.