This is infuriatingly stupid, the whole point of using things like “longer than 4 football fields” is that most people at least have a solid idea how big a football field is so have a frame of reference, but who the hell understands the weight of the Empire State Building?!? That is just such a useless frame of reference. Height sure, volume maybe, but weight or mass is just stupidly useless for something like a building.
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Not paywalled in EU.
Archived, unfortunately without the above image, also they need to work on making the frame smaller: https://ghostarchive.org/archive/eUcNb
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