It's both really, I actually do hold that viewpoint as described in the original comment, but I also wanted to say it in a way that conveyed why some folks might be made uncomfortable by rhetoric like that.

I definitely agree it's how you say it - but also where and when and how much you say it.

I think such preferences are fine obviously, but I'd question the motives of anyone who goes around claiming that often and considers it a large part of their identity. Context is everything in the end.