They could be intentionally obtuse. Surely they're intentionally provocative, the question is whether this is because of ignorance or malice. My guess is it's something in between, where they're smart enough to know what they're doing but care more about the money. I mean they surely vetted the fascists they got on with Mehdi Hasan because most of those people are creators with content out there for all to see, so they knew exactly what views they were platforming and normalizing to a wide audience.

I don't think they're ideologically fascist, but I do think they're evil, in the same way capitalists are evil: they always consciously choose their self-interest over accountability for the consequences of their actions (which they are well aware of). And if push comes to shove, they'd fight dirty (e.g. aligning with fascists and fascist narratives) to protect themselves from said accountability.