A massive reason why people are hard to convince in the system we live in is because they’re scared of not having enough money. Trying new things is hard and scary when you don’t have a lot of money to go around. On the flipside, if all you have to do is pay them then it doesn’t matter if your idea is good or bad, only that you have enough money to pay for it and your competitor doesn’t. A big wallet is not a good replacement for convincing people that an idea is good.
I don’t care which is easier when one of them is basically cheating. Of course it’s simpler to essentially bribe people to care, but that’s not a system we should strive for. I don’t mind a challenge if the challenge is fair, or near enough to fair.
Besides, money is definitely a fine thing to have and we know this. The problem is when it is made the central and singular goal of a system and when people who don’t have an active income stream are left in the dirt.