The thing is, companies like Google, Facebook, Amazon and Microsoft are already profitable, so it could lose them huge amounts of money, with no real meaningful benefit to user retention or B2B sales, but the companies as a whole would still be profitable. It could be a huge money black hole, but they continue to chase it out of unjustified FOMO and in an attempt to keep share prices high through misplaced investor confidence.

Apple’s share price has taken a pretty big hit from the perception that they’re “falling behind” on AI, even if they’ve mostly just backed away from it because users didn’t like it when it was shoved in their face. Other companies are probably looking at that and saying “hey, we’d rather keep the stock market happy and our share prices high rather than stop wasting money on this”.

This is an interesting take in that only doing one thing but doing it well has been, historically, how businesses thrived. This vertical integration thing and startups looking to be bought out instead of trying to make it on their own (obviously, VCs play a role in this) has led to jacks of all trades.

I should reframe what I said: there is not a single profitable AI-focused company. There are tons of already profitable companies that are now deeply embedding AI into everything they do.