Unfortunately I have decades of experience in retail, and several years in pricing. Pricing has almost nothing to do with markup ratios alone. That's not how it works. How it actually works is that they charge what people expect to, are conditioned to, or are willing to pay. So I sell you a $7,000 TV I'm lucky if I make $20 on the deal. If you buy 3 HDMI cables I just made $60 in profits. Clothes is even crazier, I'll sell you any leather product at a loss but you buy a well made mixed fabric dress and that's $40 against a total cost of $0.75, and that's mostly shipping. Soft lines are an absolute beast. Then you have advanced fuckery. Walmart has a lot of money. If the textiles from Bangladesh get hit harder than the textiles from Indonesia, guess who can afford to pay a shipping company based in Indonesia to forge paperwork and swap cargo in a third country's port without anyone in the US figuring it out for decades even if they cared to investigate and in the end they have to pay a fine that will probably be less than the money saved from the shipping fruad. Small businesses will die. Huge businesses will get bigger and more powerful. This was always the plan.

Most companies have been taking it on the chin for now: eating the cost of the tariffs and taking a reduced profit to maintain prices and help foster consumer confidence while they wait and see how all the tariff negotiations actually play out.

With regards to the original question, inflation is measured across all consumer purchasing. So prices on goods (groceries, cars, computing hardware, etc) can increase significantly, but if the price on services (Netflix, restaurants, laundromats, etc) stays relatively flat, inflation ends up looking better than it feels.