lmao apple as the paragon of pro-consumer behaviour is one hell of an idea.
the main reason their os isn't full of ai is because they're mad they didn't invent it. they insisted the longest to call it machine learning instead, and when they switched over they called it "apple intelligence". but they aren't avoiding it, they just suck at it, and they always want to call everything by another name and present it a different way so it's special and "magical" when it's on their devices.
but behind all that cultish nonsense they have had ai features for ages, often randomly pushed, and they too have reoriented their cpu architecture to include ai processing and run llms. they just have a mainly hardware business instead of a mainly software one, so they tend to emphasise device-dependent local systems instead of cloud apps that work on any device.
and that's on top of locking down everything, because they want to mediate computers to you. imo that's the big issue with apple, they don't want to give you any access to your own tech, because technology is magic and you're not a wizard, they are. that's not specifically ai-related though, but it does inform their handling of ai too, and it's the main reason apple should have been on your list of companies not to buy from way before chatgpt blew up.