Man, that was a rant and a half.
I would argue that apple is pro-consumer, having bought a dozen of their machines in this century, for a handful of key reasons. You're welcome to disagree, but you asked, so I'm going to put forward most succinctly what I'm able.
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They back their products, with actual warranty and actual talent. I have had an ipad, a Macbook pro, and iphone, a MacBook Air and other devices replaced at The Genius bar when there was a hardware fault that wasn't any mistake of my own. One time I bought a refurbished iPad off of Groupon, and it was clearly a hack job, but Apple replaced it for me at the Genius bar for the cost of a battery replacement. Ditto a refurbished MacBook Air off eBay genius Bar replacement for the whole unit.
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They built a lot of their software on standards based technologies, and actually have contributed in part to open source projects early on, even if that's not their way these days. As far as being a hardware business, they actually craft quality products that can last a long time, and like I said before they will back their brand and support or replace hardware when it doesn't.
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They have done more for Consumer privacy than Google has, they have respected individual user privacy more than Microsoft has, and while you could say that benchmark standard is literally in hell, i would point out that I have been using my last 3 apple laptops without any Apple account or Cloud user b*******, all local user only.
I've never been opted into all of their AI, beyond allowing Siri to take dictation from me which I opted into.
There's more but I imagine reading this is tedious, I'm just pointing out that Apple has commanded a premium for their products but that they haven't squandered that value like so many others that are aggressively enshitifying.