Some people don't care, some people try to fight it (you get broken down in the long run and they make you feel like you are the problem)..
They need more and more data to feed shareholders .. It will get much worse before it becomes bette (hopefully one day). Now they want you ID, face, identification when spy cameras and spy glasses are ready for prime time.. Poor Apple it's voice only but have a lot of faces tho.
You can't blame companies for lying when we are a liars too now.. How many time you clicked on you I understood, I have read and accept... Without even reading.. (It's not you the problem, it's the system)