AAA companies like EA are in massive debt, a reflection of their inability to make profit with these mass-appeal, minimally original titles over and over. AI is a reflection of that too. People are correct to think AI can do this too, but they miss the fact nobody wants to play mass-appeal, low effort games. The industry is turning over for sure, but only to turn it's back on a bunch of useless bullshit that's only ever been pushed by tools, to useful idiots who don't know any better.