But its an honest scam. Its what the customers want and they'll go elsewhere to get it if need be. Visa shouldn't be saying they wont have any part in someone's poor choices.

Yes and no. It can be, but not universally. As she explained it to me, it’s sort of a way of gaslighting people into being more critical about themselves, their lives, their points of view. Their idea is to push for positive change in the world by demonstrating they have that capacity in themselves. They never say “you can only buy magic rock or herb here” or “all palm readings done other places are wrong, you must come here” and they also turn away people who get waaaay to into it. I think it’s all hippy crystal-gripping nonsense and we respect each others viewpoints, but I do appreciate what she’s trying to do and for some people it does work.

On the other hand, look what we let Christians get away with. All she would have to do to get approval from payment processors is throw a cross on the logo. THATS the issue here.