I don’t own a smart tv. I have no streaming services. I use Firefox with Ublock. I have an ad block on the one game app I play (Scrabble). If a podcast tries to play an ad I will drop everything to hard focus on the phone and hit the ff until it’s back. I don’t even have an Amazon sub. What do they hope to accomplish?
Granted, I’ve done some home maintenance for a relative and there’s zero effort there to avoid ads. Not even a mute as they play YouTube ads via their smartTV. So, maybe that’s everyone else.