They raised their rates and split dvd and streaming first. That was the opportunity that gave (Stars first I think?) a chance to split off, and then more followed.
And then netflix keeps raising rates, blocking family sharing AND not having much to watch.
Edit: and I just looked it up, they had already raised prices, but this one was about 60%.
The LA Times lead line captures what I am saying: "Netflix Inc., America’s largest video subscription service, is hiking prices as much as 60% in a move that has sparked outrage among its customers but brought smiles to Hollywood studio executives."