More effort than what I did, I had a $3 antenna I bought on clearance that's mounted on a bookshelf in my living room. After just having it plugged into my TV's coax port for over a year I broke down and bought one of the supported adapters to use the OTA antenna on my Plex server and set up the live TV that way.
I was able to watch all of Brazil's World Cup games either at home or streamed to my phone while I was at work no problem. Only other time I really use it is to watch the Oscars or some NFL games. Even having the antenna in my living room not near a window I get several stations from Boston, Worcester and Providence with decent signal strength.
I might move the antenna to a window with a coax extension cord at some point but I get all the channels I care about just fine right now so it isn't a priority at the moment.