There's no contradiction. You want the motivation to be less than the harm breaking the rule does, not because you want to deter the corporation from ever breaking the rule but because if that condition is satisfied then society is actually better off if the corporation does break the rule (and pay the fine). Let's say you have a rule against dumping toxic waste. You decide that having one less gallon of toxic waste dumped is worth $1,000 to you. If the corporation can make a profit of more than $1,000 per gallon by dumping the waste, it dumps the waste, you get paid, and both sides benefit.
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